Google is upgrading their advertising system, by getting a little closer toward your privacy. Do you like to be watch while you're surfing the web or ordering stuffs over the web? Here comes the Google new ads. It records everything on the web you click on it, and feeds you back with their ads that you most interested in which are based on your daily surfing activities. For example, you like comic books and spent most of your time surfing subject related on comic characters, so Google ads will record your activities and comes up with your most favorite subjects right in their ads. So people will get a variety of ads based on their interest. Some people don't like the idea, it really depends on people who want to share or not.
Article link: http://arstechnica.com/web/news/2009/03/googles-interest-based-ads-try-to-address-privacy-worries.ars
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