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Wednesday, May 13, 2009

Terms and Definitions

SSL "Secure Sockets Layer." - is a secure protocol developed for sending information securely over the Internet. Many websites use SSL for secure areas of their sites, such as user account pages and online checkout. Usually, when you are asked to "log in" on a website, the resulting page is secured by SSL.

SMTP "Simple Mail Transfer Protocol." - is the protocol used for sending e-mail over the Internet. Your e-mail client (such as Outlook, Eudora, or Mac OS X Mail) uses SMTP to send a message to the mail server, and the mail server uses SMTP to relay that message to the correct receiving mail server.

NNTP "Network News Transfer Protocol." - For a message to be posted to a newsgroup, it must be sent through this protocol that interacts between news servers and newsreader programs. NNTP is basically the software foundation of a newsgroup server.

CPL "Cost Per Lead," - is used in online advertising. CPL defines how much revenue a publisher receives when he creates a lead for an advertiser. For example, the publisher may place an ad for an investment site on his website. If a user clicks on the advertisement link, she is directed to the advertiser's website where she can sign up for an investment account. If she chooses to sign up, a lead has been created and the publisher is paid a certain amount based on the CPL.

InterNIC "Internet Network Information Center." - is an organization created by the National Science Foundation to provide Internet information and domain name registration services. While the InterNIC was started as a joint effort between Network Solutions and AT&T, it is now run by the Internet Corporation For Assigned Names and Numbers (ICANN).

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